BMW Group, BMW Welt | Junior Campus

Future mobility explaind to the smallest

Challenge

Make the future of digitalization &electrification an urban experience for 1200 Journalists and Automotive VIPs. Communicate complex information and produce world press pictures with it. One night prior Geneva Motor Show.

Output

Complete audiovisual concept and production
High-end real-time presentation
LED holo signs emphasizing the spatial set up
Generative video ceiling to highlight the bar
LED wall with built-in show light control

Feedback

Most present CEO in world press
Top-journalists saying they‘ve never seen a more beautiful event setup before
Guests & customers celebrating until 4 in the morning
High-end real-time presentation
2019 German Design Award Special Mention