BMW Group, BMW Welt | Junior Campus
Future mobility explaind to the smallest

Challenge
Make the future of digitalization &electrification an urban experience for 1200 Journalists and Automotive VIPs. Communicate complex information and produce world press pictures with it. One night prior Geneva Motor Show.


Output
- Complete audiovisual concept and production
- High-end real-time presentation
- LED holo signs emphasizing the spatial set up
- Generative video ceiling to highlight the bar
- LED wall with built-in show light control

Feedback
- Most present CEO in world press
- Top-journalists saying they‘ve never seen a more beautiful event setup before
- Guests & customers celebrating until 4 in the morning
- High-end real-time presentation
- 2019 German Design Award Special Mention
